thonet is one of the oldest family-run furniture producers worldwide. attractive design, high handcrafted quality and a clear environmental awareness are the decisive values of the brand.
the starting point for modernization and extension of the existing corporate design is the redesign of the entire digital presence of the company, from the corporate website to the online shop. within this context, a consistently applied floor space concept, extensively used photographic material and the revised typography communicate the values of the brand in a very up-to-date and target-group oriented manner.
the website is completed by the thonet combiner, which has been newly designed from scratch: a tool that can be operated playfully, which facilitates the visitor of the website to create mood boards in a manufacturer-independent way.
corporate design, digital brandingconcept, design, prototype, photographyfor thonet gmbhin cooperation with jill fingerhut, vivien schinz, peter ebersbachsupervised by professor laurent lacour