german aids foundation
the starting point for the corporate design of the german aids foundation is the well-known aids ribbon. described by polygons in an abstracted way and structured in its well-known form it builds the new core element: the red ribbon of solidarity.
this ribbon affects all media and is a symbol for flexibility and diversity of the german aids foundation. the typography enclosed in a frame at the same time embodies stability and a feeling of security, further core competences of the german aids foundation.
corporate designconcept, design, fundraising campaignfor german aids foundationin cooperation with peter ebersbach, joel hartmannsupervised by professor victor malsy, professor rainer zimmermann